Companies to promote Sweden through new branding concept
Premiere in connection with the royal wedding in June. Today a new branding concept, Brands of Sweden, was presented for promoting the brand identity of Sweden and Swedish companies internationally in conjunction with the royal wedding and the City of Stockholm’s “Love Stockholm 2010” event. The Swedish Institute, in partnership with the City of Stockholm, is behind the effort.
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Photo: Sten Nordin (City Commissioner of Finance for the City of Stockholm) Ewa Björling (Minister for Trade) and Olle Wästberg (Director-General of the Swedish Institute)
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