Royal Wedding worth 2,5 billion
The royal wedding is worth millions in PR for Sweden and Stockholm - more than 2,7 billion SEK to be precise. Media Pilot have been commissioned by Visit Sweden, Foreign Ministry and Swedish Institute to calculate the advertising value of the webb and printed articles in 16 countries; Germany, USA, Norway, China, Spain, Japan, UK, France, India, Denmark, Russia, Finland, Brazil, netherlands, Italy and Portugal.
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