Fashion, Fashion, Fashion
Mercedes-Benz Fashion Week (formerly Fashion Week by Berns) in Stockholm kicks off today, and over the next three days, a record number of participants will be showcasing the very best of Swedish fashion. The week is expected to attract big international media names, such as Italian Vogue, British Elle, and Style.com, but will not only be covered by a large international press corps − some of the world's leading fashion bloggers and buyers will be attending, too. (photo: Nina Jarebrink who is showing at Berns)
Swedish fashion exports were one of the few industry sectors to report growth last year, and during the first quarter of this year alone, clothing exports rose by 7 per cent in comparison with the corresponding period last year. The international interest is also reflected in this season's confirmed guest list, which includes not only the above-mentioned titles, but names such as Cover from Denmark, Elle from Norway and Maxi from Germany.
Mercedes-Benz Fashion Week Stockholm starts on 16th August and ends on 18th August. Berns Salonger will continue to organise the week in partnership with ASFB, and several of the shows will be held in Stora Salongen at Berns and in the Mercedes-Benz Fashion Pavilion in Kungsträdgården.
Stockholm Fashion Week, mainly for buyers of fashion including the cotton fair and Nordic Shoe & Bag Fair, takes place during the same period.