Art gallery opens on shopping street
Jonas Kleerup, a well known gallerist in Stockholm, is opening his new art gallery on the Biblioteksgatan named Villa, one of the main shopping streets in the city-Östermalm district. The area around Biblioteksgatan is home to international fashion brands and the center of the best of Swedish fashion labels (Acne, Fifth Avenue Shoe Repair, J Lindeberg, Tiger, Filippa K etc). Kleerups idea is to integrate art and shopping to attract a new crowd.
Östermalm is an exclusive area in Stockholm. The area around Stureplan in Stockholm is becoming the new center of galleries in Stockholm. Natalia Golding is moving her gallery (from Hudiksvallsgatan) to the Stureplan Area, auction house Bukowskis are focusing on contemporary art and the new Gallery "Fruit and Flower deli" which is opening on Birger Jarlsgatan 31 by the well known gallerist Andreas Brändström and the designer Oscar Magnusson (also cousin of the crown princess Victoria).